Animoca Brands buys Perth-based firm Be Media to level up NFT and blockchain plans

 Animoca Brands, a Hong Kong-based gaming company that delisted from the ASX in 2020 before going on to become a unicorn, is doubling down on its push into the Australian NFT (non-fungible token) and blockchain space with the acquisition of a digital strategy and social advertising firm headquartered in Perth for an undisclosed amount.

Called Be Media, the acquired firm will assist Animoca in securing partnerships with major Australian brands by leveraging the gaming company’s existing IP and new decentralised products.

Be Media founder Jordan Fogarty will retain a “significant minority ownership” of the marketing agency and continue in his role as CEO, with responsibility for all business operations.

Read More: https://www.businessnewsaustralia.com/articles/animoca-brands-buys-digital-strategy-firm-be-media-to-level-up-nft-and-blockchain-plans.html




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