What Is Brand Dilution And How To Prevent It?
Brand dilution happens when a company stretches its brand too far or makes choices that confuse customers. This can lead to the brand losing its value or identity over time. For example, if a luxury brand suddenly starts selling cheap products, loyal customers might lose trust. To prevent this, businesses need to stay true to what makes their brand special. Clear messaging, quality products, and listening to customer feedback all help keep a brand strong. It is also important to avoid overusing the brand name on unrelated products. Building a brand takes time and care, so every decision should support the brand’s purpose. Staying focused and consistent helps people remember and trust the brand for the right reasons. Read more- https://www.business2sell.com.au/blogs/evaluation/what-is-brand-dilution-and-how-to-prevent-it